A new kind of "health plan"

These new "health plans" are personalized, consumer-specific action plans created partially by and individually for consumers. They are aimed at improving consumers' overall health, reducing their risks for expensive and life-diminishing diseases, improving their self-management of chronic conditions they already have, and generally improving their quality of life, insofar as broadly defined "health improvement" will achieve that. This new form of "health plan" has been adopted by one of the major proponents of prospective health, Duke University Health System in Durham, NC.