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Related Experiment Videos

Capturing product experiences: a split-modality approach.

Hendrik N J Schifferstein1, Marc P H D Cleiren

  • 1Department of Industrial Design, Delft University of Technology, Landbergstraat 15, 2628 CE Delft, The Netherlands. h.n.j.schifferstein@io.tudelft.nl

Acta Psychologica
|February 9, 2005
PubMed
Summary

Vision and touch are the most impactful senses for product experiences, aiding identification and memory recall. Vision likely dominates due to faster information processing, shaping overall product perception.

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Area of Science:

  • Consumer Psychology
  • Sensory Marketing
  • Product Experience Research

Background:

  • Human interaction with products engages multiple sensory modalities.
  • Understanding the contribution of each sense is crucial for product design and marketing.

Purpose of the Study:

  • To evaluate the distinct impact of individual sensory modalities on product experience.
  • To determine which senses are most effective for product identification and memory association.

Main Methods:

  • A split-modality approach was employed, exposing subjects to products through single senses: vision, touch, audition, or olfaction.
  • Subjective responses were collected on sensory experience, product identification, and associated memories.

Main Results:

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  • Visual and tactual modalities provided the most detailed sensory information.
  • Product identification was easiest and memory recall clearest with visual and tactual input.
  • Both vision and touch facilitated associations with past events, people, and other products.

Conclusions:

  • Vision and touch play dominant roles in shaping product experiences.
  • Vision's rapid information processing may give it an advantage, making it the primary driver of real-life product interactions.