Member success management for health plans

Like all organizations, health plans have the choice of investing in efforts that will reduce their costs, or enhance their revenues. Clearly adding benefits to consumer members, particularly those who are so healthy that they currently use little health care, hence derive little value from membership, beyond the security of coverage, would promote retention of the most valuable members health plans have. While this may not pay off as immediately and directly to the bottom line as do cost-cutting measures, it may have far greater long-term value. Only by testing its potential and discovering the member retention and revenue-adding returns from such efforts, can plans learn how great this value can be.