Smokers' unrealistic optimism about their risk.

N D Weinstein1, S E Marcus, R P Moser

  • 1Department of Human Ecology, Rutgers University, Cook Office Building, 55 Dudley Road, New Brunswick, NJ 08901-8520, USA. neilw@aesop.rutgers.edu

Tobacco Control
|March 1, 2005
PubMed
Summary

Smokers underestimate their risk of lung cancer and other smoking-related illnesses. This suggests smoking is not a fully informed choice, as individuals misperceive the potential harm.

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