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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

The impact of advertising on nicotine replacement therapy demand

John A Tauras1, Frank J Chaloupka, Sherry Emery

  • 1Department of Economics (m/c 144), University of Illinois at Chicago and NBER, 601 S. Morgan Street, Chicago, IL 60607-7121, USA. tauras@uic.edu

Social Science & Medicine (1982)
|March 8, 2005
PubMed

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