How do infertile couples choose their IVF centers? An Internet-based survey

Area of Science:

• Reproductive Medicine
• Healthcare Consumer Behavior

Background:

• In vitro fertilization (IVF) is a critical component of assisted reproductive technology.
• Patient choice significantly impacts IVF treatment pathways and outcomes.

Purpose of the Study:

• To identify and compare factors influencing patient selection of initial and subsequent IVF clinics.
• To understand patient priorities in choosing fertility care providers.

Main Methods:

• An Internet-based survey was conducted to gather patient preferences.
• Respondents were asked to rank factors affecting their choice of IVF clinics.

Main Results:

• Clinic success rate was the foremost factor for both initial and subsequent IVF clinic selection.
• Quality of service emerged as the second most important factor for both clinic choices.
• Other factors, while considered, ranked lower in patient decision-making.

Conclusions:

• IVF clinic success rates and service quality are paramount for patients seeking fertility treatments.
• Understanding these patient preferences can guide clinics in optimizing their services and marketing strategies.
• This research highlights key drivers for patient engagement in the IVF market.