An analysis of Health Marketing Quarterly 1991-2002

Health Marketing Quarterly (HMQ) is one of the leading journals in its field and has been published since 1983. This article reports the findings of a content analysis ofHMQover a period of more than a decade. The study identifies most frequent authors and institutional affiliation of contributors, the primary subject of articles, methodology utilized, and implications offered readers. Conclusions from the findings are discussed and suggestions are offered for the benefit of readers, authors, editorial review board members, and editors.