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Related Experiment Videos

Driving toothbrush innovation through a cross-functional development team.

Douglas J Hohlbein1, Malcolm I Williams, Thomas E Mintel

  • 1Oral Care Research and Development, Colgate-Palmolive Company Technology Center, Piscataway, New Jersey, USA.

Compendium of Continuing Education in Dentistry (Jamesburg, N.J. : 1995)
|March 26, 2005
PubMed
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A new toothbrush was developed for a superior whole mouth clean, focusing on effective plaque removal and safe soft tissue cleaning. This innovative design prioritizes user comfort and modern aesthetics for enhanced consumer acceptance.

Area of Science:

  • Oral hygiene product development
  • Biomedical engineering
  • Consumer product design

Background:

  • Traditional toothbrushes primarily focus on plaque removal from teeth.
  • There is a need for oral care devices that address both hard and soft oral tissues.
  • Consumer acceptance of toothbrushes is influenced by comfort, aesthetics, and perceived efficacy.

Purpose of the Study:

  • To detail the development process of a novel toothbrush designed for a "whole mouth clean."
  • To highlight innovative features that improve plaque removal and soft tissue cleaning.
  • To emphasize the benefits of cross-functional team collaboration in product development.

Main Methods:

  • Assembling a cross-functional team including marketing, product development, advanced technology, clinical, engineering, and manufacturing.

Related Experiment Videos

  • Iterative design and development incorporating consumer insights and technical advancements.
  • Feature analysis to ensure superior plaque removal, soft tissue cleaning, comfort, and aesthetics.

    • Main Results:

    • Development of a toothbrush with features for enhanced plaque removal from teeth.
    • Incorporation of mechanisms for safe and effective cleaning of soft oral tissues.
    • Achieved user comfort in hand and mouth, coupled with contemporary aesthetics.

    Conclusions:

    • Cross-functional collaboration is crucial for developing innovative oral hygiene products.
    • The new toothbrush design offers a comprehensive "whole mouth clean" solution.
    • Specific new features were developed based on targeted consumer and clinical insights.