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Related Experiment Videos

The confederate's and others' self-conversion: a neglected phenomenon.

Stéphane Laurens1, Serge Moscovici

  • 1Département de psychologie, Laboratoire Centre de Recherche en Psychologie Cognition et Communication, Université Rennes II, France. stephane.laurens@uhb.fr

The Journal of Social Psychology
|April 9, 2005
PubMed
Summary

Individuals can convince themselves by persuading others, a phenomenon known as self-conversion. This psychological process strengthens minority group beliefs and resilience against conformity pressures.

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Area of Science:

  • Social Psychology
  • Minority Influence

Background:

  • Traditional research focuses on confederate influence on participants.
  • The phenomenon of self-conversion, where influence is reciprocal, remains understudied.

Purpose of the Study:

  • To investigate the psychological process of self-conversion.
  • To understand how defending a position influences the influencer.

Main Methods:

  • The study examined how a confederate, tasked with advocating a specific position, is influenced by their own advocacy.
  • This approach shifts focus from participant influence to influencer self-persuasion.

Main Results:

  • Advocating a position, even at an experimenter's request, can lead to genuine self-persuasion.

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  • The act of proselytizing can reinforce the influencer's own beliefs.
  • Conclusions:

    • Self-conversion is a key mechanism in minority group dynamics.
    • This process enhances belief conviction and resistance to social conformity.