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Randomized controlled trial of a web-based computer-tailored smoking cessation program as a supplement to nicotine
Victor J Strecher1, Saul Shiffman, Robert West
1University of Michigan Comprehensive Cancer Center, Ann Arbor 48109-0471, USA. strecher@umich.edu
Addiction (Abingdon, England)
|April 26, 2005
Summary
Tailored web-based smoking cessation materials significantly improved abstinence rates for nicotine patch users compared to non-tailored support. Personalized online programs offer a clear advantage for quitting smoking.
Area of Science:
- Behavioral Science
- Public Health
- Digital Health
Background:
- Smoking cessation remains a significant public health challenge.
- Nicotine replacement therapy (NRT) is a common cessation aid.
- Web-based interventions offer scalable support for smoking cessation.
Purpose of the Study:
- To evaluate the effectiveness of tailored, web-based behavioral smoking cessation materials.
- To compare tailored versus non-tailored online support among nicotine patch users.
Main Methods:
- A two-group randomized controlled trial was conducted.
- 3971 participants using a specific nicotine patch brand were enrolled.
- Intervention groups received either tailored or non-tailored web-based cessation materials.
Main Results:
- Participants receiving tailored materials showed significantly higher continuous abstinence rates at 6 and 12 weeks.
- At 6 weeks, abstinence rates were 29.0% (tailored) vs. 23.9% (non-tailored).
- Satisfaction with the program was also significantly higher in the tailored group.
Conclusions:
- Web-based tailored behavioral support materials enhance smoking cessation outcomes when used with NRT.
- Personalized online interventions demonstrate superior efficacy over non-tailored programs.
- This approach offers a valuable tool for smoking cessation.