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Branding your practice: twelve practical steps to creating lifelong patient relationships
1High Dive Inc. Marketing and Communications, USA. Melinda@highdive.net
Abstract:
The concept of branding is not limited to large companies. It can be successfully applied in medical practices to those individuals or groups that wish to establish a distinct identity in the marketplace. Branding a medical practice establishes a competitive advantage, ensures a more predictable flow of patients, and ultimately enhances patient satisfaction. This article conceptualizes the branding process and provides guidelines for implementation that are applicable to a variety of budgets.
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