Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Building breakthrough businesses within established organizations.

Vijay Govindarajan1, Chris Trimble

  • 1Dartmouth College, Tuck School of Business, Hanover, New Hampshire, USA. vg@dartmouth.edu

Harvard Business Review
|June 3, 2005
PubMed
Summary

Launching new businesses within established companies requires more than just ideas. New ventures must forget, borrow, and learn to overcome challenges and achieve sustainable growth.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Evaluation of neo-innominate connection in bilateral bidirectional Glenn patients using computational flow modeling.

JTCVS structural and endovascular·2026
Same author

Numerical Analysis of Blood Flow Dynamics in Pediatric ECMO Circuits.

Annals of biomedical engineering·2026
Same author

FedLiverNet: a federated learning framework for privacy-preserving and efficient liver cancer detection.

Scientific reports·2026
Same author

Reply to Ozkok et al.

American journal of physiology. Heart and circulatory physiology·2026
Same author

SCAG-Net: Automated Brain Tumor Prediction from MRI Using Cuttlefish-Optimized Attention-Based Graph Networks.

Diagnostics (Basel, Switzerland)·2026
Same author

Predicting Autism Spectrum Disorder in Children Using Glowworm Optimization With Extreme Learning Machine Networks.

Brain and behavior·2026

Area of Science:

  • Business Strategy
  • Organizational Behavior
  • Innovation Management

Background:

  • Established companies often struggle to achieve growth after launching major innovations.
  • High-potential new businesses (NewCo) face significant challenges coexisting with established business units (CoreCo).

Purpose of the Study:

  • To identify and analyze the critical challenges new businesses face within established organizations.
  • To provide actionable insights for NewCos to survive and grow by addressing these challenges.

Main Methods:

  • Longitudinal study over five years, chronicling new businesses in multiple organizations.
  • Qualitative analysis of the dynamics between new ventures and established business units.

Main Results:

  • NewCos must overcome three key challenges: forgetting CoreCo's assumptions, borrowing essential assets, and rapid learning.
  • NewCos need to shed CoreCo's competencies and adopt new ones suited to their unique market.
  • Borrowing CoreCo assets must provide a distinct competitive advantage, not just incremental benefits.

Conclusions:

  • Organizational excellence and effective execution are crucial for new business success, shifting focus from leadership alone.
  • NewCos must strategically forget, borrow, and learn to navigate the complexities of corporate innovation.
  • Accelerated learning through simpler, frequent planning and trend comparison is vital for NewCo survival and success.

Related Experiment Videos