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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Revisiting the factor structure of the Kirton Adaption-Innovation Inventory

Subin Im1, Michael Y Hu

  • 1Department of Marketing, College of Business, San Francisco State University, San Francisco, CA 94132, USA. subinim@sfsu.edu

Psychological Reports
|June 9, 2005
PubMed

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