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Communicating total rewards to the generations
1Total Reward Communication, Deloitte Consulting, LLP, USA.
Benefits Quarterly
|June 28, 2005
Abstract:
This is the first time in American history that four distinct generations have been in the workforce at the same time. Because employers have finite resources with which to compete for talent, they must understand the generations, what matters most to them and what they can do to motivate different generations of workers. Perhaps surprisingly, the author argues that the generations share in most valuing "soft cost" rewards over "hard dollar cost" items. This article advises employers on how to make their company a great place to work for all generations.
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