[Historical study of the moth repellent, "Fujisawa Camphor" (5) - quality assurance and consumers]

In the Meiji Era, the concepts of consumers did not exist; however, customers were certainly valued at that time based on the policy that "the customer is always right". Customers were always considered as guests, and there were no conflicting matters with manufacturers. The sales agency for Fujisawa camphor, Fujisawa Company, took up a positive attitude towards customer services. First, the company excluded imitation products in order to protect customers from poor quality, and second, the company released data regarding camphor comparisons and effects with other insecticides. At that time, they seemed to fear being talked about in terms of the mistaken use of camphor. The company commissioned a public research laboratory to study the interaction of camphor and precious metals, and made an appeal to customers for the truth.