The potential-method--an economic evaluation tool
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Updated: Jul 19, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
1Finnish Institute of Occupational Health, Finland. monica.bergstrom@ttl.fi
Introduction:
Measuring the effect of safety and health on production is a difficult value to gauge.
Method:
This article introduces the Potential, which is an instrument for economic analysis that incorporates different changes in conditions.
Results:
While there are a number of problems associated with methods to determine these calculations, this method is a good indicator of the effects of safety and health and produces more than 300 variables with much less input.
Impact On Industry:
Organizations can use this method effectively to determine how safety and health measure can improve their bottom line. A positive business case is highlighted.
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