Related Experiment Video
Updated: Aug 16, 2026

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Effects of subtle heterosexism on gays, lesbians, bisexuals
Shawn M Burn1, Kelly Kadlec, Ryan Rexer
1California Polytechnic State University, 1 Grand Ave, San Luis Obispo, CA 94307, USA. sburn@calpoly.edu
Abstract:
This study examined heterosexism that is not specifically targeted at LGB individuals, but may be experienced as antigay harassment, and may contribute to the stigma and stress they experience. LGB participants (N = 175, primarily Euro-American college students), read scenarios of heterosexuals saying or assuming things potentially offensive to gay men or lesbian women. For each scenario, they indicated extent to which they would be offended and less open about their sexuality, and their perceptions of the behaviors as evidence of antigay prejudice. Not only did respondents find the scenarios to be offensive and indicative of prejudice, but perceived offensiveness was associated with a decreased likelihood of coming out. In comparison to gay men, lesbian women and bisexuals found the scenarios more offensive and more indicative of prejudice. Limitations of the current study and directions for future research are outlined.
Related Concept Videos
Stereotypes, Prejudice, and Discrimination
Factors Influencing Attraction II: Physical Attraction
Stereotype Content Model
Criticisms of the Evolutionary Perspective
Evolutionary psychology provides one explanation for these findings, suggesting...
Amebiasis
Confirmation Biases

