Tendency to conform: a new measure and its relationship to psychological reactance

Ronald E Goldsmith1, Ronald A Clark, Barbara A Lafferty

  • 1Marketing Department, College of Business, Florida State University, Tallahassee, FL 32306-1110, USA. rgoldsm@garnet.acns.fsu.edu

Psychological Reports
|July 30, 2005
PubMed

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