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Updated: Aug 16, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Benefits and harms of direct to consumer advertising: a systematic review

S Gilbody1, P Wilson, I Watt

  • 1Department of Health Sciences, Seebohm Rowntree Building, Alcuin College, University of York YO10 5DD. sg519@york.ac.uk

Quality & Safety in Health Care
|August 4, 2005
PubMed
Abstract

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