Linguistically mediated visual search: the critical role of speech rate

Recent studies have shown that the presentation of concurrent linguistic context can lead to highly efficient performance in a standard conjunction search task by the induction of an incremental search strategy (Spivey, Tyler, Eberhard, & Tanenhaus, 2001). However, these findings were obtained under anomalously slow speech rate conditions. Accordingly, in the present study, the effects of concurrent linguistic context on visual search performance were compared when speech was recorded at both a normal rate and a slow rate. The findings provided clear evidence that the visual search benefit afforded by concurrent linguistic context was contingent on speech rate, with normal speech producing a smaller benefit. Overall, these findings have important implications for understanding how linguistic and visual processes interact in real time and suggest a disparity in the temporal resolution of speech comprehension and visual search processes.