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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Using the theory of planned behavior and a stage model of persuasion to evaluate a safety message for firefighters

Jennifer Welbourne1, Steve Booth-Butterfield

  • 1Department of Psychology, University of North Carolina at Charlotte, Charlotte, NC 28223, USA. jlwelbou@email.uncc.edu

Health Communication
|August 9, 2005
PubMed

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