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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
A simple and valuable approach for measuring customer satisfaction
1Department of Otolaryngology-Head and Neck Surgery, University of Missouri-Columbia, MO 65212, USA. kinneyw@health.missouri.edu
Objective:
To determine the financial impact of poor customer satisfaction and the value of information gained from using a 1-question customer-satisfaction survey in a medical setting.
Study Design And Setting:
A single-question customer-satisfaction survey was collected from customers presenting to an academic otolaryngology head and neck surgery outpatient clinic.
Results:
The overall response rate was 25%, overall net promoter score was 67.3%, lowest net promoter score occurred on Wednesday and Friday, overall net potential referrals were 872, and potential lost revenue from dissatisfied customers equaled US 2.3 million dollars.
Conclusion:
A single-question customer-satisfaction survey may help identify areas of customer dissatisfaction that lead to a significant source of lost revenue.
Significance:
The competitive forces in today's health care environment require medical practices to address issues related to customer satisfaction.
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