[Marketing and mortality with tobacco in front line]

Tobacco is an economical force. To make some people rich, by mankind paying the price, which--for years--count hundreds and hundreds of billions of dollars and millions of human lives. After 1990, in Romania tobacco plantation was not profitable anymore and as a consequence, we registered a diminution of tobacco cultivated surfaces, that reached 0.1% of total arable surface (in 1997 the lowest among similar surfaces in South-Eastern European countries). The original production of fermented tobacco decreased at the same rate. Cigarette consumption at the country level remains the same, the "supply" of cigarettes being assured by massive imports, under licensed production and smuggling. The mortality by different diseases due to smoking, is increasing progressively in the interval 1997-2002. The increase rate of mortality by broncho-pulmonary neoplasm was 127% in men and 95.7% in women. In cerebrovascular diseases case the same indicator between 1998-2002 has values of 2.1% in men and 3.9% in women. The presentation of those gravity elements base the purpose of touching all the factors who complete in present to the application of individual and global strategies of smoking control in our country.