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Regret and its avoidance: a neuroimaging study of choice behavior

Giorgio Coricelli1, Hugo D Critchley, Mateus Joffily

  • 1Neuropsychology Group, Institut des Sciences Cognitives, Centre National de la Recherche Scientifique, 67 Boulevard Pinel 69675, Bron, France.

Nature Neuroscience
|August 24, 2005
PubMed
Summary

Anticipating regret influences human decisions by activating specific brain regions like the medial orbitofrontal cortex. This neural activity suggests the brain learns to avoid future regret, impacting choice behavior.

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