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Quit and Win smoking cessation contest for Wisconsin college students
Brenda L Rooney1, Paula Silha, Jeff Gloyd
1Gundersen Lutheran Medical Center, 1900 South Ave, La Crosse, WI 54601, USA. blrooney@gundluth.org
Objective:
To determine effectiveness of smoking cessation contests at 3 Wisconsin colleges.
Design:
Pre-post program evaluation, with 6-month follow-up.
Setting:
Two-year technical college, private 4-year college, and state university in spring and fall of 2000.
Subjects:
One hundred fifty-two college smokers.
Interventions:
Students participated in 7-week stop-smoking contests. Successful quitters were eligible for prizes. Smoking status was assessed at 6-month follow-up by telephone survey.
Results:
The cessation rate for 18- to 24-year-olds was 30% at the end of the contests. At the 6-month followup, 12% of participants were not smoking. Participants who smoked fewer cigarettes per month were more likely to quit smoking at the end of the contests. Although no difference was found between 2- and 4-year college participants, heavier smokers from 4-year colleges were more likely to quit.
Conclusions:
Because of their similarity to effective smoking promotions, contests should be considered a cost-effective strategy for this age group.
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