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Still going strong.

Nursing Standard (Royal College of Nursing (Great Britain) : 1987)

|September 6, 2005

Summary

This summary is machine-generated.

A new poster campaign, supported by the Department of Health, aims to improve hospital staff attitudes towards older patients. This initiative was collaboratively developed by nurses and older individuals.

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Area of Science:

Healthcare improvement
Geriatric care
Patient advocacy

Background:

Hospital culture and staff attitudes can significantly impact the care of older individuals.
There is a need for initiatives that promote positive perceptions and respectful treatment of elderly patients in healthcare settings.

Purpose of the Study:

To introduce a poster campaign designed to shift hospital culture and staff attitudes concerning older people.
To foster a more patient-centered environment for geriatric care.

Main Methods:

Development of a poster campaign through collaboration between nurses and older individuals.
Support and dissemination of the campaign by key organizations including the Department of Health, the Royal College of Nursing (RCN), and Help the Aged.

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Main Results:

The campaign aims to influence and change existing cultural norms and attitudes within hospitals.
It seeks to enhance the experiences of older patients by promoting staff awareness and sensitivity.

Conclusions:

Collaborative design involving end-users (older people) and healthcare professionals (nurses) can lead to effective interventions.
The campaign represents a strategic effort to improve the quality of care and respect for older adults in hospitals.