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Influences on decision-making for undergoing plastic surgery: a mental models and quantitative assessment
Tanya Darisi1, Sarah Thorne, Carolyn Iacobelli
1University of Guelph, Guelph, Ontario, Canada. tdarisi@decisionpartners.com
Plastic and Reconstructive Surgery
|September 6, 2005
Summary
Individuals seeking plastic surgery are motivated by a desire for change and carefully consider surgeon selection. Finding the right plastic surgeon is crucial for minimizing perceived risks and achieving desired outcomes.
Area of Science:
- Plastic Surgery Research
- Patient Decision-Making Studies
- Psychosocial Aspects of Aesthetics
Background:
- Investigated factors influencing patient decisions for plastic surgery.
- Examined perceptions of benefits, risks, outcomes, and surgeon selection.
- Focused on understanding the client's perspective in aesthetic procedures.
Purpose of the Study:
- To gain insight into potential clients' decisions regarding plastic surgery.
- To understand patient perceptions of benefits, risks, and outcomes.
- To explore the criteria used by individuals when selecting a plastic surgeon.
Main Methods:
- Conducted semistructured, open-ended interviews with 60 individuals interested in plastic surgery.
- Performed qualitative analysis to identify "mental models" influencing decisions.
- Designed and administered a web-based survey to 644 individuals considering plastic surgery.
Main Results:
- The primary motivator for plastic surgery was the desire for change, linked to physical, emotional, and social benefits.
- Participants identified physical, emotional, and social risks associated with procedures.
- Selection of a plastic surgeon was critical, with emphasis on personal consultation to minimize risks.
Conclusions:
- Individuals contemplating plastic surgery are thoughtful in their decision-making process.
- A significant focus is placed on identifying and selecting the most suitable plastic surgeon.
- Patient mental models highlight the importance of surgeon choice in managing perceived risks and outcomes.
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