Presentation format effects in working memory: the role of attention

Four experiments are reported in which participants attempted to remember three or six concrete nouns, presented as pictures, spoken words, or printed words, while also verifying the accuracy of sentences. Hypotheses meant to explain the higher recall of pictures and spoken words over printed words were tested. Increasing the difficulty and changing the type of processing task from arithmetic to a visual/spatial reasoning task did not influence recall. An examination of long-term modality effects showed that those effects were not sufficient to explain the superior performance with spoken words and pictures. Only when we manipulated the allocation of attention to the items in the storage task by requiring the participants to articulate the items and by presenting the stimulus items under a degraded condition were we able to reduce or remove the effect of presentation format. The findings suggest that the better recall of pictures and spoken words over printed words result from the fact that under normal presentation conditions, printed words receive less processing attention than pictures and spoken words do.