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Effect of tattoos on perceptions of credibility and attractiveness
1Department of Languages, Philosophy, and Speech Communication, Utah State University, Logan, UT 84322-0720, USA. jsseiter@cc.usu.edu
Abstract:
This study examined the effects of tattooing on perception of a male's and a female's credibility and attractiveness. 74 undergraduates viewed a photograph of a tattooed or nontattooed male or female model and then rated dimensions of the models' credibility and attractiveness. Analysis indicated that, although the models' attractiveness ratings were not affected by having a tattoo, their credibility ratings were generally lower when wearing a tattoo than when not wearing one.
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