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Information and communication in society.

Helena Sandberg1

  • 1Department of Media and Communication Studies, Lund University, Lund, Sweden. helena.sandberg@soc.lu.se

Acta Paediatrica (Oslo, Norway : 1992). Supplement
|September 24, 2005
PubMed
Summary

Media coverage of overweight and obesity is prevalent but often lacks quality. This study analyzed Swedish newspaper content to understand media representations and their impact on public perception of weight issues.

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Area of Science:

  • Media and Journalism
  • Public Health
  • Sociology of the Body

Background:

  • The media significantly influences public knowledge and perceptions of health.
  • Rising rates of overweight and obesity present a significant public health challenge.
  • Distinguishing reliable health information from poor quality content is increasingly difficult for individuals.

Purpose of the Study:

  • To investigate how overweight is represented in Swedish media.
  • To analyze the consequences of these media representations on public perceptions.
  • To quantitatively and qualitatively describe and problematize media portrayals of overweight.

Main Methods:

  • A multidisciplinary approach integrating theories from consumption, bodily issues, risks, and media & journalism.
  • Content analysis of media articles.
  • The study focused on Swedish daily newspapers from 1997-2001, analyzing 1925 articles from four distinct papers.

Main Results:

  • Analysis of 1925 articles from four Swedish newspapers between 1997-2001.
  • Quantitative and qualitative assessment of media content related to overweight.
  • Identified patterns in the representation of overweight in the media.

Conclusions:

  • Journalistic ideals regarding health communication are challenging to implement.
  • Improved communication of comprehensible and useful information about overweight and obesity is needed from journalists, physicians, and scientists.
  • Further research is essential to understand the quality and utility of media health information and its impact on informed decision-making.

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