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Updated: Aug 15, 2026

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
[Functional food--a new risk?]
1AssTech GmbH (Swiss Re Group), Unterföhring.
Abstract:
Functional food, i.e. foods that promise the consumer not just a full stomach but also some "added benefit", have recently developed into a multi-billion market with high growth rates. However, this important market segment is not without its risks. Insurers count functional food, products on the borderline between nutrition and pharmaceuticals, among the category of "emerging risks". With a view to averting future claims, it is important for the insurer to keep abreast of this issue and be aware of its claims potential.
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