Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Building an imaging center: laying the foundation.

M Shane Foreman1, Jon D Geise, Mary A Reed

  • 13d Health, Inc., USA. sforeman@3dhealthinc.com

Radiology Management
|September 29, 2005
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Game on: creating competitive advantages.

Radiology managementยท2004
See all related articles

Central Louisiana Imaging, Inc. (CLII) successfully established a freestanding imaging center by conducting thorough market research. The center achieved profitability within four months and exceeded initial volume projections.

Area of Science:

  • Radiology and Medical Imaging
  • Healthcare Management
  • Business Strategy

Background:

  • Central Louisiana Imaging, Inc. (CLII), an 11-member radiology group, aimed to establish a freestanding imaging center.
  • Market research indicated a shrinking but aging population with good insurance coverage.
  • Opportunities for differentiation existed in quality, technology, service, and customer care.

Purpose of the Study:

  • To assess the feasibility and strategic planning for establishing a new freestanding imaging center.
  • To evaluate market opportunities based on demographic fit, demand, competition, and strategic synergy.
  • To project financial outcomes including cash flow, capital costs, and return on investment.

Main Methods:

  • Conducted extensive market research on demographics, insurance, and population aging.

Related Experiment Videos

  • Evaluated potential services using criteria: demographic fit, market demand, competitive positioning, anchor service, and strategic synergy.
  • Developed a 5-year proforma to project financial performance.

    • Main Results:

    • The imaging center opened in September 2004 and achieved measurable success within ten months.
    • The center reached break-even by month 4 and surpassed year 2 volume projections.
    • Expansion occurred early with the addition of nuclear medicine and a second MRI system.

    Conclusions:

    • Strategic market analysis and careful planning are crucial for successful freestanding imaging center development.
    • A well-positioned imaging center can thrive despite a shrinking local population by focusing on quality and service.
    • Early profitability and rapid expansion demonstrate the viability of CLII's business model.