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Updated: Aug 15, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

[The conquest for non-smoking zones confronted with industry tactics: scientific misinformation and front groups. The

Neil Collishaw1

  • 1Physicians for a Smoke-Free Canada, Ottawa, Canada.

Promotion & Education
|September 30, 2005
PubMed

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