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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

[Tobacco industry strategies: marketing cigarettes to young people]

François Damphousse1

  • 1Bureau Québec Association pour les droits des non-fumeurs, Montréal, Canada. damphousse@nsra-adnf.ca

Promotion & Education
|September 30, 2005
PubMed

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