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Related Experiment Videos

Communication strategy for implementing community IMCI.

Neil Ford1, Abimbola Williams, Melanie Renshaw

  • 1UNICEF, Eastern and Southern Africa Regional office, Nairobi, Kenya. nford@unicef.org

Journal of Health Communication
|October 4, 2005
PubMed
Summary
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Improving child survival in developing countries requires holistic strategies like Integrated Management of Childhood Illnesses (IMCI) and community engagement. This approach prioritizes household learning and participatory communication for sustainable child health improvements.

Area of Science:

  • Child Health and Development
  • Public Health Interventions
  • Health Communication Strategies

Background:

  • Resource-poor developing countries face challenges in child survival, growth, and development.
  • Sectoral programs often operate in isolation, limiting holistic child health improvements.
  • Existing health systems require strengthening alongside community-level care practices.

Purpose of the Study:

  • To propose a communication strategy for implementing community-based Integrated Management of Childhood Illnesses (c-IMCI).
  • To advocate for a human rights-based approach emphasizing inclusion, participation, and self-determination in child health initiatives.
  • To promote community engagement and discussion over solely message-driven behavior change.

Main Methods:

  • Focus on household and community learning processes.

Related Experiment Videos

  • Development of a participatory communication strategy for c-IMCI implementation.
  • Advocacy for integrating existing sectoral programs rather than creating new holistic ones.

    • Main Results:

    • Community engagement and discussion can create enabling social conditions for individual behavior change.
    • Integrating sectoral programs allows for enrichment and combination of participatory communication processes.
    • Enhanced government and agency capacity to involve communities in child health learning and action.

    Conclusions:

    • A shift from sectoral to holistic strategies, like IMCI, is crucial for child survival and development.
    • Community engagement and participatory communication are key to successful implementation of c-IMCI.
    • Integrating existing programs through 'multiple entry points' strengthens health systems and community capacity for child health.