Looking ahead to when the patient becomes the customer
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Updated: Aug 15, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Abstract:
Preparing for a customer-driven marketplace. The sands are shifting in the health care marketplace, and at least one Orlando, FL-based company is betting that in the not-too-distant future consumers will have much more control over their health care, and DM in particular. To respond, the company is designing programs that put a premium on personalization and take a much broader view of ROI.
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