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[Telephone surveys. Advantages and drawbacks]
U Engel1, M Pötschke, J Simonson
1Universität Bremen. uengel@empas.uni-bremen.de
Abstract:
Telephone surveys have gained considerable importance in recent years. The present article describes advantages and drawbacks of this mode of data collection. Particular attention is devoted to a number of aspects involved: costs, computer-assisted fieldwork, response rates, special demands on sampling, use of incentives, survey participation and the role of telephone surveys in flexible mixed-mode survey designs. A concluding section offers some practical recommendations on carrying out telephone surveys.
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