Sporting contests: seeing red? Putting sportswear in context

Candy Rowe1, Julie M Harris, S Craig Roberts

  • 1School of Biology & Psychology, University of Newcastle, Newcastle upon Tyne NE2 4HH, UK. candy.rowe@ncl.ac.uk

Nature
|October 28, 2005
PubMed
Summary

Sports scientists discovered that shirt color impacts contest outcomes. Even without red, athletes wearing certain colors win more, suggesting a mechanism beyond red signaling dominance.

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