Related Experiment Video
Updated: Aug 15, 2026

08:27
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Making product commercialisation more successful
1Knowlege Futures Ltd, Newcastle upon Tyne, UK. jane.hogan@knowledge-futures.com
Abstract:
Turning an idea or concept into a winning product is one of the toughest challenges for lone innovators as well as global companies. The four critical elements of the process are discussed here.
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