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The effect of individual differences on adolescents' impulsive buying behavior
Chien-Huang Lin1, Shin-Chieh Chuang
1Chien Huang Lin, National Central University, Taiwan. chuang.teachermsa.h.net.net
Abstract:
This study posits a relationship between Emotional Intelligence (EI) and Impulsive Buying Tendency (IBT). A survey of 574 adolescents found that high-EI adolescents manifested less impulsive behavior than did low-EI adolescents, and high-IBT adolescents were more likely to engage in more impulsive buying behavior than were low-IBT adolescents. Finally, possible extensions of the research to the area of adolescents' impulsive buying are suggested.
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