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Updated: Aug 14, 2026

Operant Sensation Seeking in the Mouse
Published on: November 10, 2010
Sensation seeking and the use and selection of media materials
1University of Missouri-St. Louis, Department of Communication, 63121, USA. halla@umsl.edu
Abstract:
175 individuals recruited from urban universities (n=82) and the surrounding community (120 women, 55 men; 82 18- to 25-yr.-olds, 26 26- to 34-yr.-olds, 44 35- to 50-yr.-olds, 23 50 yr. old or over) completed a sensation seeking scale and measures of the frequency with which they used specific media and selected specific television programming, film, and music genres. Regression analyses showed Sensation Seeking to be associated positively with Movie Theatre Attendance and with the Selection of Urban Music Genres. Sensation Seeking was also associated negatively with Selection of Light Film Genres.
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