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Organizing for cancer control. The diffusion of a dynamic innovation in a community cancer network
M M McKinney1, J M Barnsley, A D Kaluzny
1University of Toronto.
Abstract:
This paper examines the diffusion of a "dynamic" innovation--research on the prevention and control of cancer--in a community cancer network. By analyzing the social structures and communication strategies of network members, as well as the attributes of the innovation, the authors explain why this innovation is diffusing more slowly than its "formed" counterpart--research on the treatment of cancer.
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