[Mass-Media and nurses: opportunities and remembrances of an evolving professional]

The actual Model that is developing in the relationship between who is giving (provider) and who is receiving health care, it is near to exceed the "modello paternalista" that for a long time used the citizen as people observing and collaborating, with the one were taking the decision according to the science. This kind of relationship, strongly without balancing, often produced an education of Health care operators, do not able to listen the people needs (Rotary International 2002) To defend this system someone stress the follow points: the patient does not have the right knowledge; the physical and mental conditions of the patient could be influenced, the different aims between patient and health care staff; the patient difficulty, to describe own feeling. The upper sentences shown an auto-referring System, do not well adapted to receive consent, to share aims, to satisfy needs; according to the respect of the sick (or patient), his values and his autonomy chosen; that comes from the developing of the social relationship. The communication is a tool that we can use to exceed this problem, if we understand the communication as a sharing and informative instrument the study leaded, shown how the nurses used the communication and its channels to share with the citizens the aims concerning the health; goals that the nursing acquired according to the principles declared in the Nurse/citizen Act.