Related Experiment Video
Updated: Aug 14, 2026

Visualization of Intensity Levels to Reduce the Gap Between Self-Reported and Directly Measured Physical Activity
Published on: March 7, 2019
Recruiting African-American research participation in the Jackson Heart Study: methods, response rates, and sample
Sonja R Fuqua1, Sharon B Wyatt, Michael E Andrew
1School of Medicine, Jackson Heart Study, University of Mississippi Medical Center Jackson, Mississippi 39216-4505, USA.
Objective:
The sampling and recruitment methods, response rate, and cohort description for the all-African-American Jackson Heart Study (JHS) are detailed.
Methods:
Four subsamples of participants residing in the Jackson, Mississippi metropolitan statistical area (MSA) were included: random, volunteer, ARIC (continuing from Atherosclerosis Risk in Communities study), and family. A community-driven recruitment model was developed, and community representatives guided recruitment.
Results:
96% (n=5,302) of target enrollment was achieved with diversity in sex, education, and income. The JHS cohort provides a sample of African-American adults for longitudinal investigation.
Discussion:
Cohort recruitment was challenging. The JHS experiences provide useful lessons for observational epidemiological studies recruiting African-American research participation. Co-participation of researchers and researched in study design and realistic evidence of community benefit were crucial to recruitment success.
Related Concept Videos
Longitudinal Research
Longitudinal Studies
Ethics in Research
Group Design
Data Collection by Observations
An astronomer viewing the motion and brightness of stars in the sky and recording the data is an example of observational data collection. A botanist recording...
Surveys

