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Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
Fitting a psychometric function to price judgments: an analysis of consumers' discounted prices
1University of Tsukuba.
Abstract:
We examined a psychometric function of price judgment, comparing the mental ruler model, which predicted inverted S-shaped psychometric function, with a power function. Subjects, 102 citizens living in Japan, were asked to rate satisfaction with specified discounted prices. Analysis indicated that predictions of the mental ruler model gave a better fit than those of the power function.
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