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The data is in: best home care marketing practices revealed
Michael T Ferris1, Heather L Rooney, Christine Lang
1Home Care Marketing Solutions, USA. mike@hcmarketingsolutions.com
Abstract:
The first in a two-part series, this article provides an early look at a study evaluating the best marketing practices of home health agencies across the country. In Part 1, we profile a few exemplary agencies with the goal of describing a set of common attributes that have lead to success. In Part 2 (January), we will delve deeper into the component measures by exploring the first industry-specific benchmarks of marketing success!
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