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Related Experiment Videos

Developing a marketing function in public healthcare systems: a framework for action.

Federico Lega1

  • 1Bocconi University, Public & Health Administration Department, Viale Isonzo 23, 20135 Milano, Italy. federico.lega@unibocconi.it

Health Policy (Amsterdam, Netherlands)
|December 20, 2005
PubMed
Summary
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This study explores marketing

Area of Science:

  • Healthcare Management
  • Public Health
  • Marketing Strategy

Background:

  • Marketing in healthcare is well-researched in competitive settings.
  • Its application in public health systems (PHSs) remains under-explored.
  • This research addresses the gap in understanding marketing's role in PHSs.

Purpose of the Study:

  • To analyze the contribution of marketing to healthcare organizations within PHSs.
  • To define the scope and influencing factors of marketing in healthcare.
  • To conceptualize marketing approaches for PHS organizations and propose an action framework.

Main Methods:

  • Literature review of marketing in healthcare.
  • Analysis of marketing's relevance and benefits in PHS environments.

Related Experiment Videos

  • Conceptualization of marketing strategies for public health organizations.

    • Main Results:

    • Identified key elements influencing marketing adoption in healthcare.
    • Conceptualized distinct marketing approaches for PHSs.
    • Developed a framework for implementing marketing actions in public health.

    Conclusions:

    • Marketing offers significant potential benefits for healthcare organizations in PHSs.
    • Tailored marketing strategies are crucial for successful implementation in public health.
    • Further research is needed to fully realize marketing's contribution to PHSs.