Related Experiment Video
Updated: Aug 14, 2026

Protocol for Data Collection and Analysis Applied to Automated Facial Expression Analysis Technology and Temporal Analysis for Sensory Evaluation
Published on: August 26, 2016
Facial attractiveness is appraised in a glance
Ingrid R Olson1, Christy Marshuetz
1University of Pennsylvania, Center for Cognitive Neuroscience, Philadelphia, PA 19104, USA. iolson@psych.upenn.edu
Abstract:
Those who are physically attractive reap many benefits--from higher average wages to a wider variety of mate choices. Recent studies have investigated what constitutes beauty and how beauty affects explicit social judgments, but little is known about the perceptual or cognitive processing that is affected by aesthetic judgments of faces and why beauty affects our behavior. In this study, the authors show that beauty is perceived when information is minimized by masking or rapid presentation. Perceiving and processing beauty appear to require little attention and to bias subsequent cognitive processes. These facts may make beauty difficult to ignore, possibly leading to its importance in social evaluations.
More Related Videos
07:14Investigating the 'Uncatchable Smile' in Leonardo da Vinci's La Bella Principessa: A Comparison with the Mona Lisa and Pollaiuolo's Portrait of a Girl
Published on: October 4, 2016
07:36Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
Related Concept Videos
Factors Influencing Attraction II: Physical Attraction
Relationship Formation
Factors Influencing Attraction VI: Personality Traits
Facial Feedback Hypothesis
Association Areas of the Cortex
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
Factors Influencing Attraction I: Proximity