A method for measuring "primitive" and "advanced" elements in pleasures and aversions

Subjects were asked to list pleasures and aversions actually experienced, and pleasures and aversions based on their "innermost fantasies." A 7-point rating scale was developed to rate "primitive" and "advanced" elements in these pleasure-aversion responses. The "primitive" pole of the scale was keyed with the phrase "gut-level experiencing" and the "advanced" pole with "detached objective thinking." Reality Pleasure, Fantasy Pleasure, Reality Aversive, Fantasy Aversive, and Total scores were derived by having trained raters rate each subject's response with the 7-point rating scale. In Study 1, 25 females and 25 males provided pleasure-aversion responses and the data analyzed in a mixed 2 (male-female) x 2 (reality-fantasy) x 2 (pleasure-aversive) ANOVA. The most important finding was a highly significant reality-fantasy x pleasure-aversive interaction: subjects tended to "progress" (give more advanced responses) going from reality to fantasy in their pleasure responses, while exactly the opposite occurred with the aversive responses. Also, as predicted, reality aversive responses tended to be more "advanced" than reality pleasure responses. Study 2 was similar in design, but several additional personality measures were administered to assess the construct validity of the pleasure-aversion scores. As in Study l, the reality-fantasy x pleasure-aversive interaction was highly significant and again reflected a pattern of "progression" going from reality to fantasy for pleasure responses and "regression" for aversive responses. The correlation analysis also produced several interesting findings with sex serving as a major moderator variable.