Issues in the comparison of techniques for eliciting source material in computerized content analysis

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

P P Schnurr1, S D Rosenberg, T E Oxman

  • 1National Center for PTSD, VA Medical and Regional Office Center, White River Junction, VT 05009, USA.

Journal of Personality Assessment
|January 1, 1993
PubMed

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